Overall Design
2021-2023
Circolo's mission is to revolutionize the landscape of personal fitness, redefining where and how it is accomplished. At first glance, it may appear to be a regular 5.75 foot mirror, but with a simple tap, it transforms into an all-in-one gym portal. This innovative platform brings an extensive range of physical and mental wellness classes, including zoom sessions, directly to your home. Catering to all ages and genders, Circolo offers personalized programs tailored to individual preferences and fitness goals.
1. Diverse fitness services tailored to various preferences and needs.
2. User-friendly and intuitive interface for an enhanced experience.
3. Encourage users to develop healthy workout habits.
Feedback from Alpha and early users' interviews:
Feedback from CIRCOLO family and friends:
Reasons for significant changes in this iteration:Shifted business goal from B2C to B2B.Introduced numerous new features and additional content compared to the previous version.Increased focus on visual improvement due to a growing user base.
Additional highlighted pages
The projects encountered a shift in business goals, leading to a longer and more complex development process. I'll share more details during our interview, including specific project flows and the reasons behind the changes in our business objectives.
Leading a new product's development for the market was both enjoyable and challenging. It motivated me to think creatively and stay open to feedback from team members and customers, enabling continuous improvements.
Our small team faced budget and resource limitations, preventing the implementation of some desired features and workflows before my departure. I'll discuss the valuable insights on these aspects, considering the product and market, during our chat.
