UX, Design Style, Mentoring
2022-2023
I am the sole designer and owner of this project from start to finish, and I have undergone several iterations due to shifts in business goals.
New product; unable to use validated data Limited budget for high-quality photos and videos; Collaborating with overseas engineers in varying time zones
This marks the initial project I undertook and took full ownership of upon joining Circolo. I work closely with the product manager, engineer, and company leaders to conceptualize this website's design. In order to structure and craft the website effectively, I've carried out tasks such as competitor analysis, storyboarding, and creating an information architecture.
Observing our user base, we identified that dedicated senior users with specific health-related exercise goals are among our most consistent product users. To cater to this demographic, we've introduced new pages tailored to their needs.
The aim of this iteration is to achieve the following objectives:
- Educate our audience about Circolo and the reasons for collaborating with us.
- Establish a connection between consumers and trainers.
Additional services have been incorporated into the project. This version is designed to present our audience with a comprehensive overview of the experience we provide, featuring a more refined and polished design.
