Overall Design
2021
Ark7 is a convenient, all-in-one fractional real estate platform that empowers proactive investors with complete control to diversify their portfolios and generate passive income.
The original design fails to effectively convey the essence of our real estate investment business, leaving users uncertain about the services we provide.
The current design lacks the necessary level of seriousness and professionalism, which could potentially undermine the trust and confidence of our users.
The current design appears overly simplistic, lacking the polished and refined look that aligns with our brand and the high-quality services we offer. Enhancing the design's sophistication will help establish a strong and credible online presence.
To better understand the existing functionalities of the app and plan for improved information organization, I analyzed the original app's information architecture and restructured it based on design objectives.
Designed 7 flows and screens, including:
- Onboarding
- Sign in / Sign up
- Dashboard
- Marketplace
- News
- Message
- My (including payment)
Collaborated with a senior designer on a project, which provided me with the opportunity to closely observe and learn from their design process. Working alongside an experienced professional allowed me to gain insights into the practical aspects of creating a real product, from ideation to implementation.
Transitioned from using Sketch to Figma as the primary design tool for projects. This switch improved the collaboration process with engineers and other team members. Figma's real-time collaboration features and easy-to-share design files streamlined communication and facilitated a more efficient workflow.
Throughout this experience, I honed my ability to receive and process feedback from stakeholders. By actively seeking and listening to feedback, I learned to integrate diverse perspectives into my designs, ensuring that the final product aligns with both user needs and business goals.
Overall, these learning experiences enriched my skill set as a product designer, fostering a collaborative mindset and reinforcing the importance of iterative design and open communication in achieving successful product outcomes.
